When someone offers resell rights to a product, it means they're giving others permission to sell that product and keep the profits. This business model exists for several reasons:

For the original creator: (that’s me)

• They earn money upfront by selling the resell rights

• They can reach more customers through multiple sellers

• They can focus on creating products rather than marketing

For resellers:

• They can sell established products without creating anything

• They can start a business with low upfront investment

• They get instant access to a ready-to-sell product

It's true that competition can be challenging since multiple people may be selling the identical product. Successful resellers differentiate themselves through:

1. Marketing strategies - using different platforms, ad approaches, or target audiences

2. Value-added services - offering bonuses, support, or complementary products

3. Price points - competing on price or offering special promotions

4. Branding - creating a unique brand experience around the product

5. Customization - some resell rights allow modifications to the product

The most successful resellers tend to build their own audience and trust with customers, making the identical product less important than the relationship with the seller.